Latest Online Marketing Ideas and Articles

blogging or not blogging? As the online marketing world turns there’s an ever changing list of updates notifications and ideas to ponder. From Chris Brogan discussing the discipline and benefits of regular blogging to soup to nuts primer on creating a social media marketing plan to the New York Times article explaining the benefits an drawbacks of Facebook’s new News Feed to writing contests for college kids, there’s a little here for everyone. Here’s the latest crop of... 

Grow your own social network: Digital dia de los Muertos

While the help of services like Ning.com it’s pretty easy for any business or individual to create their own social network, filled with whatever particulars and peculiars your company and clients might find useful. But just because it’s easy doesn’t necessarily mean it’s a good idea. SHARETHIS.addEntry({ title: "Grow your own social network: Digital dia de los Muertos", url: "http://otherside-media.com/2009/11/03/grow-your-own-social-network-digital-dia-de-los-muertos/"... 

Journey into new media: The launch of Oakland Local

There’s been a lot made of the rapidly changing media landscape, particularly as it relates to the newspaper business. Often hesitant to move online and unsure of the exact strategy for online success and profit, the large news chains have seen their advertising dry up over the last couple of years and their readers migrate to smaller, more nimble news outlets that operate solely on the internet. Last week we threw our hat into this ring of new media entrepreneurs with the hopes of better... 

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