Stop doing things you hate!

By now this video by Gary Vaynerchuk, WineLibrary founder has become the stuff of internet cult legend, and for good reason. In a down economy companies big and small are asking themselves how to stay afloat, how to make a profit and the best ways to position themselves for the upcoming years. It’s a strange time for the force, folks. Yes, the economy’s in the tank. Yes it’s becoming harder to make it as a start up, small business/business/idealistic entrepreneur. But on the flip side, now’s the time to get everything together-what’s that crazy business idea you’ve been mulling over? Do it. That new direction you’ve thinking of taking? Now’s the time.

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We want your info!

February 22, 2009 by admin  
Filed under Latest Updates and Resources

newswireJust like we’re passionate about media and communications, we also believe in the power of strong communities.  So with the purpose of strengthening our local information networks and supporting the people who make the Bay Area cultural community great, Otherside Media and Your Custom Blog are proud to announce the OSM Community Newswire.  

The newswire will be a place for local community organizations, businesses and arts groups to get the word out about their events and innitiatives.  Public meetings, city initiatives, art opening and house parties-if it’s relevant to the Bay Area cultural community send it on over.

The events will be archived on our the site as well as distributed to our Twitter and Facebook networks.  And look for options to subscribe by email and RSS feed coming up really soon.

We’ll be updating the wire several times a week and plan to edit submissions for style and clarity.  Send your news to Kwan at Kwan (at) otherside-media.com.  

And as always, keep us in mind for your communications, marketing and design needs.

Or contact us for a free consultation. 

Examining Manhood. Telling Stories

February 22, 2009 by admin  
Filed under Community Wire

 

 

Filmed at La Peña Cultural Center in Berkeley with a standing-room-only audience, “Building Strength, Creating Peace” follows the debut presentation of the Men’s Story Project-a new performance/dialogue project examining social ideas about masculinity for the purpose of social change. This performance project highlighted 16 Bay Area artists, activists, and first-time presenters, ages 22-60, sharing stories about their lives through slam poetry, monologues, music and dance. The range of stories varies from platonic love between men and images of African American masculinity to men’s public restroom rituals and transgender identity and gender fluidity. This screening is in conjunction with the San Francisco Indiefest.

 

The Men’s Story Project: Building Strength, Creating Peace
7:15pm
$10
Shattuck Theater Berkeley
2230 Shattuck St
Berkeley , CA 94704
415.820.3907
jlehrer1@gmail.com
https://sfindie09.withoutabox.com/

 

Exhibit A: How not to use Twitter

February 13, 2009 by admin  
Filed under Media and Marketing, The Other Blog

Alright class pay close attention.  This is exactly WHAT YOU DON’T DO with a Twitter account, or with any readily archived, publicly accessed social platform.  To be honest, hopefully you don’t do anything like this at all.

So the Twitter echo chamber started buzzing a couple days ago about a very public meltdown by a very disgruntled reporter, namely David George Cosh, tech reporter for Canada’s National Post.   

Apparently Cosh was upset that a potential source for a story he was working on didn’t jump as high and as quickly as he would have liked.  Cosh was apparently upset because the potential source, marketing consultant April Dunford, had not returned a phone call in time for him to make his story deadline.

When Dunford, who had no other involvment in the story says she didn’t know Cosh before the event, returned the call a couple of days later all digital hell broke loose.  Apparently the exchange was pretty heated, and resulted in this Twitter post from Dunford:

“Reporter to me “When the media calls you, you jump, OK!?” Why, when you called me and I’m not selling? Newspapers will get what they deserve”

Oh, baby.  Hell hath no fury like a reporter backtalked.   Read more

Testing out the Tweetsuite Wordpress App

February 5, 2009 by admin  
Filed under Latest Updates and Resources

 

For all you sync happy Wordpress/Twitter junkies, Tweetsuite has the integration cure for what ails ya’.

Tweetsuite, the new Worpress plugin by Dan Zarella lets you fully integrate Twitter into your Wordpress blog in pretty seamlessly.

Think of Tweetsuite as a supersized version of Zarella’s Tweetbacks plugin. Not only will the plugin display all tweets that reference a particular post, but it feeds posts directly to your Twitter account and automatically adds buttons for Tweeting, Re-Tweeting, and adding to your favorite tweets.  There are also side bar widgets that display your latest, favorite, and most popular Twitter feeds. Twitter Overload? Pretty close.

So far I’ve installed the plugin on all my sites and it’s working fine. While it would be easy to OD on this feature heavy plugin I’m using it primarly for the Twitter auto post and Tweet this features. Read more