Social Media
Facebook, Twitter, de.lic.io.us, Linkedin, Ning-what’s the deal with all this “Social Media” and all these funny sounding names? Is there any truth behind the hype and can it really help your business? Chances are, yes dear business owner, yes it can.
Without reaching too far into hyperbole we think it’s safe to say that the rise of Social Media signals no less than a seismic shift in the way we communicate in our personal and businesses lives.
While essentially turning traditional marketing on it’s ear, social media marketing has become the most immediate and personal way to interact with current and potential clients. The direct nature and communal spirit encourages genuine connections between the company and the client. No more press releases and official statements, now it’s just you and your customers. Now let the love and money fest begin!
If only it were that simple.
Sure, the benefits of effective social media campaigns are being seen by everyone from media and music companies to optometrists and life coaches. But if you’re not sure how to navigate this new digital space all the hype and hope doesn’t amount to a can of beans. If a company Tweets in the woods and noone hears it, do they get the sale? Not very likely.
The good news is that the rules to navigating the social media sphere are very teachable. We call it showing people how to live online. We provide training services for Twitter, Facebook, LinkedIn, Myspace and several other services and can either setup your entire network or act as a consutant when you’re planning and administering a new campaign.
We’ll evaluate your needs, customer base and computer skills and develop a social media strategy that’s right for you.
Packages usually include:
- Setting up accounts on relevant sites.
- Synchronizing posting schedules.
- Training and support.
- Creation of a marketing strategy.
- Setting up analytics and measuring tools
- Posting, comment moderation and friend building.
Keep in mind, however, that the strength of social media is in its personal connections, so we recommend you spend some time on each site getting to know your customers and interacting with the community.
Samples:
