Media Kits and Collateral
While the scope of marketing is shifting, first rate collateral materials are still an anchor in any successful strategy. Used in both traditional marketing and online campaigns, the company collateral is often the first thing customers see so the copy needs to be spot on-vibrant, descriptive language that emphasizes your strengths and persuade readers to act.
For consultants, solopreneurs and creatives, your media kit-combined with a strategic marketing plan-is key to getting your name and services to your potential audience. And journalists, agents and investors regular request the information found in media kits, so having these tools on hand is crucial to establishing your brand.
We’re experienced writers who create descriptive, persuasive copy for your projects.
Our collateral and promotional writing services include:
Brochures-Informative and well designed, the brochure is one of the most effective, traditional ways to spread your company’s message.
Press Releases-Getting the ear of the media is still one of the best and most cost effective ways to increase your brand visibility. We analyze your company’s news and achievements and create newsworthy releases with clear, concise language and useful information.
One Sheets-Short. Sweet. To the point. Boil your business and product down to it’s essence with this quick company guide. Effectively, the company’s printed “elevator pitch,” one sheets offer at-a-glance details on company structure, industry, objectives and goals.
Interviews-The minimal editing and pointed questions allow subjects to go into detail about their businesses, services or expertise. Interviews are incredibly useful for journalists seeking 1st person information, making them an effective way to communicate ideas directly to the media.
Business Profiles-Let your customers have a peek at the inside the operation. These short features on key company members include business experience, history and accomplishments and can both personalize the organization and serve as a useful resource for investors and the media.
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