Press Packets & Releases

While the scope of marketing is shifting, first rate promotional materials are still an anchor in any successful strategy. Used in both traditional marketing and online campaigns, the company collateral is often the first thing customers see so the copy needs to hit the mark-vibrant, descriptive language that emphasizes your strengths and persuade readers.
For consultants, solopreneurs and creatives, your media kit-combined with a strategic marketing plan-is key to getting your name and services to your audience. And journalists, agents and investors regularly request the information found in media kits, so having these tools on hand is crucial to establishing your brand.
Our collateral and promotional writing services include:

Informative and well designed, the brochure is one of the most effective, traditional ways to spread your company’s message offline.

Getting the ear of the media is still one of the best and most cost effective ways to increase your brand visibility. We analyze your company’s news and achievements and create newsworthy releases with to distribute online or through traditional methods.

Short. Sweet. To the point. Boil your business and product down to it’s essence with this quick company guide. Effectively, the company’s printed “elevator pitch,” one sheets offer at-a-glance details on company structure, industry, objectives and goals.

The minimal editing and pointed questions allow subjects to go into detail about their businesses, services or expertise. Interviews are incredibly useful for journalists seeking 1st person information, making them an effective way to communicate ideas directly to the media.
Let your customers peek inside the operation. These short features on key company members include business experience, history and accomplishments and can both personalize the organization and serve as a useful resource for investors and media.
Samples:
- Business Profile: Charles Johnson-Young Lion Entertainment
- Press Release: Birth & Baby Fair
- Press Release: Sacred Jazz Symposium
- Interview: Michael Johnson, Chairman-Black Wall Street Inc
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